Start with the job
A portfolio, a blog and a store have very different needs. Write down the three things your site must do on day one, and the one thing it may need to do within a year.
Hosted vs. self-hosted
Hosted builders typically include hosting and platform updates, but check what each plan covers. Self-hosted software can offer more control; maintenance and portability depend on your setup and hosting service.
Count the full cost
Look beyond the headline plan: domains, premium templates, apps or plugins, payment fees and email can all add up. Compare a realistic twelve-month total.
Check the exit door
Find out whether you can export your content and keep your domain. Portability protects you if your needs change.